AI SummaryUttar Pradesh government's Digital Media Policy 2024, widely known as the UP Social Media Policy, lets influencers and content creators earn money by promoting government schemes and achievements on social media. The state cabinet approved the policy on 27 August 2024, and it continues to run for creators who get empanelled with the government.
Under this policy, social media influencers, content writers, agencies and firms can earn between ₹2 lakh and ₹8 lakh every month. The amount depends on the number of followers and the platform they use. The policy mainly covers X (Twitter), Facebook, Instagram and YouTube.
UP Social Media Policy is a digital media policy of the Uttar Pradesh government. Its main aim is to take the government's schemes and achievements to people through social media. The government empanels creators, content writers, agencies and firms, and gives them ads on its schemes and achievements.
Creators who share government posts, videos, posts or reels on X, Facebook, Instagram and YouTube get paid for this work. Digital agencies and firms that promote the government also get paid, which gives them a chance to earn lakhs of rupees.
To get empanelled, an individual, influencer, content writer, agency or firm must have worked for at least two years. Applicants need to submit an analytics report for the past six months and affidavits declaring that no criminal case is registered against them. The process also involves police verification.
For more details on other state schemes, check the Yogi Adityanath Schemes List.
How Much Can You Earn?
Creators are divided into four categories, A, B, C and D, for every platform, based on their followers or subscribers. The maximum payout depends on the category and the platform used.
For X, Facebook and Instagram, the maximum monthly payout is ₹5 lakh, ₹4 lakh, ₹3 lakh and ₹2 lakh based on the category. For YouTube, creators who upload videos, shorts and podcasts can earn up to ₹8 lakh, ₹7 lakh, ₹6 lakh and ₹4 lakh per month.
Payment is done purely on the basis of views. The number of followers or subscribers is checked every three months, so any change moves the handle to a new category.
| Detail | Information |
|---|---|
| Scheme Name | UP Social Media Policy (Digital Media Policy 2024) |
| Launched By | Uttar Pradesh government |
| Approved On | 27 August 2024 |
| Beneficiaries | Influencers, content creators, agencies and firms |
| Benefit Amount | ₹2 lakh to ₹8 lakh per month |
| Platforms | X, Facebook, Instagram, YouTube |
| Official Website | information.up.gov.in |
Who Can Apply?
People who live in Uttar Pradesh or outside the state, and have strong followers and subscribers on social media, can apply. The government has divided the individual entities, influencers, agencies and firms into four categories for every platform. The content shared must not be vulgar, obscene, anti-national or anti-social.
For Facebook, a creator with at least 1 million followers should have posted a minimum of 10 original videos or 20 original posts every month for the past six months. Similar follower and posting rules apply for X, Instagram and YouTube.
If you are looking for related support, see the UP Kisan Karj Rahat List and the UP Free Laptop Yojana.
Rules and Penalties
Any content that is vulgar, obscene, anti-national, anti-social, hurts any section of society, or shows the government in a wrong way can lead to payment being stopped. Action can also be taken in such cases. Empanelled creators must follow the IT Act and must not upload content that spreads hatred, social disharmony or is indecent.
If errors are found in the application, action is taken against the applicant and they are removed from the scheme. Agencies or handles that refuse to carry the ads issued to them may be blacklisted.
FAQ's
When was UP Social Media Policy approved?
The policy was approved by the Uttar Pradesh cabinet on 27 August 2024 in Lucknow.
How much can a creator earn under this policy?
Creators can earn between ₹2 lakh and ₹8 lakh per month depending on their category and platform.
Which platforms are covered under the policy?
The policy covers X (Twitter), Facebook, Instagram and YouTube.
What happens if someone posts anti-national content?
Payment can be stopped and legal action can be taken for anti-national, anti-social or objectionable content.
Where can I download the official policy PDF?
The official Digital Media Policy 2024 PDF is available on the Uttar Pradesh Information and Public Relations Department website at information.up.gov.in.