House of Himalayas supports local producers and self-help groups in Uttarakhand by boosting the branding, packaging, quality control, and market access of their goods so they can reach national and international buyers. This umbrella brand of the Rural Development Department is open to SHGs, community-based organisations, and local collectives across the state.
House of Himalayas is an umbrella brand launched by the Department of Rural Development, Government of Uttarakhand. It brings all the existing local brands under one roof and works to strengthen Himalayan livelihoods by increasing sales, improving product quality, and creating a line of premium products for national and international markets.
House of Himalayas - Introduction
Under this scheme, local products get a distinct identity through improved branding, marketing, quality, and packaging. The brand has grown into a public limited company for the purpose, so the running of the scheme is managed with a professional team and clear rules.
The brand has already built a strong base. A dedicated 15-member team looks after modern trade, e-commerce, marketing and institutional sales. The company has prepared financial and administrative rules that the state cabinet approved, and its share capital has been raised from ₹2 crore to ₹10 crore to scale up operations.
Key Information
| Detail | Information |
|---|---|
| Scheme Name | House of Himalayas |
| Level | State |
| Scheme For | Infra |
| Beneficiary State | Uttarakhand |
| Category | Business & Entrepreneurship |
| Target Beneficiaries | Individuals, Business Entities, SHGs, Registered Societies |
| Benefit Type | In Kind |
| Nodal Department | Rural Development |
Benefits
House of Himalayas offers several advantages to local entrepreneurs and producers.
Recognition for local products: The scheme helps products shine at national and international platforms and builds a global identity for Uttarakhand brands. Trademarks have been applied in 23 classes and 10 of them have already been received.
Help for women: Women in self-help groups across all districts gain financial independence and regular employment opportunities, since the brand works closely with SHGs and local collectives.
Market access and expansion: By improving branding, marketing, and packaging, the scheme helps products reach wider and more profitable markets. Products are sold through the brand's own e-commerce site as well as partners such as Amazon, JioMart, ONDC, Blinkit, and Zepto.
Quality control: Producers receive guidance to keep high product standards. A Food Safety Management System has been introduced and a quality partner helps with procurement, packaging, and fulfilment.
Eligibility
To take part in this scheme, applicants need to meet the following conditions.
- Applicant must be a resident of Uttarakhand.
- Applicant should be an active member of a Self-Help Group (SHG), a Community-Based Organisation (CBO), a woman entrepreneur, a Local Collective (LC), or a Cluster Level Federation (CLF) formed under an official Uttarakhand government scheme.
- Products produced by members of these groups can be included, covering categories such as handloom, handicraft, personal care, and organic produce.
Application Process
Products can be included under House of Himalayas by registering through the official departmental channels.
STEP 1 - Go to the official website of the Rural Development Department, Uttarakhand at ukrd.uk.gov.in and look for the House of Himalayas section under schemes or documents.
STEP 2 - If you belong to a registered SHG, CBO, or local collective, contact your local cluster office to begin the inclusion process for your products. The department team helps with product identification, packaging design, and brand integration.
STEP 3 - Follow the guidelines and rules issued by the department and provide the documents asked during the checking process. Once enrolled, products are onboarded for sale through the brand's e-commerce and retail partners.
References
Official House of Himalayas scheme page - Rural Development Department
House of Himalayas product order notification PDF
FAQs
What is the main objective of this scheme?
The main aim is to gain national and international recognition for Uttarakhand products, help women, keep strict quality control, and expand market access for local goods. The brand targets sales of ₹50 crore by 2027.
Who can take part in this scheme?
Residents of Uttarakhand who belong to SHGs, CBOs, women-led businesses, local collectives, or CLFs formed under any government-backed program can apply.
How does this scheme help in gaining recognition?
By branding products under the House of Himalayas banner, the scheme raises the visibility of local brands on global platforms and through top e-commerce partners.
What steps are taken for market expansion?
The scheme focuses on professional packaging, strategic marketing, and quality improvements, and sells through its own site plus Amazon, JioMart, ONDC, Blinkit, and Zepto.
Is there a provision for quality control?
Yes, quality standards are enforced through a Food Safety Management System and a dedicated quality partner for procurement, packaging, and fulfilment.
Are there residency requirements?
Yes, applicants must be residents of Uttarakhand to benefit from this scheme.
What types of products are included?
Products made by members of SHGs, CBOs, women entrepreneurs, or registered local collectives under government schemes can be included, such as handloom, handicraft, personal care, and organic produce.