Uttar Pradesh government's One District One Product (ODOP) Marketing Development Assistance (MDA) Scheme is accepting applications for financial support on marketing expenses. The scheme helps artisans, weavers, entrepreneurs and MSMEs take part in fairs, exhibitions, buyer-seller meets and e-commerce platforms.
Under the scheme, the state government pays 75 percent of stall charges, goods transport cost and travel fare for eligible participants. The main aim is to give ODOP products better market reach and fair prices for the people who make them.
UP ODOP MDA Scheme 2026
Applications for ODOP MDA Scheme are now submitted online through the official MSME portal. The old offline process of printing a form and filling it by hand has been replaced with a simple online registration, so applicants can apply directly from home. ODOP MDA Scheme is one of the support schemes under Uttar Pradesh's One District One Product Scheme.
How to Apply Online for UP ODOP MDA Scheme
The application process is fully online and takes only a few minutes. Follow these steps to apply for the scheme.
STEP 1 - Go to the official ODOP portal at odopup.in and open the Marketing Development Assistance Scheme page. Click on the 'Apply Now' button on the page.
STEP 2 - The button takes you to the MSME registration and login page. New users need to create a profile first, while existing users can log in directly.
STEP 3 - After login, select ODOP Marketing Development Assistance (MDA) Scheme from the schemes section and fill in all the required details.
STEP 4 - Upload the required documents like identity proof, age proof and caste certificate (if applicable), then submit the application.
STEP 5 - Keep the application number safe for future reference. Claims must be submitted within 120 days, excluding the month of completion of the activity.
Benefits under the scheme
The support amount depends on the type of event. Different limits apply for fairs held inside Uttar Pradesh, fairs outside the state and international exhibitions.
- Fairs in Uttar Pradesh: 75 percent of stall charges up to ₹50,000 for domestic fairs and up to ₹1.5 lakh for international fairs held in the state, plus 75 percent of goods transport cost up to ₹7,500.
- Fairs outside Uttar Pradesh: 75 percent of stall charges up to ₹2 lakh, 75 percent of goods transport cost up to ₹25,000 for B2B and ₹50,000 for B2C, and 75 percent of economy airfare up to ₹7,000.
- Foreign exhibitions: 75 percent of stall charges up to ₹2 lakh, 75 percent of goods transport cost up to ₹25,000 for B2B and ₹50,000 for B2C, and 75 percent of economy airfare up to ₹75,000.
- E-commerce support: 75 percent of expenses up to ₹10,000 for one website or portal.
For fairs held inside Uttar Pradesh, the scheme also covers the fare of third AC train or AC bus for one person for travel support. The scheme was launched by Chief Minister Yogi Adityanath in January 2018 as part of the state's ODOP program.
Official documents
Official scheme rules and government orders are available on the MSME1Connect scheme page. The ODOP MDA guideline PDF and the government order PDF can be downloaded for reference.
Eligibility criteria
The scheme is open to applicants from all 75 districts of Uttar Pradesh. The basic conditions are simple and most artisans and small businesses qualify.
- Applicant must be at least 18 years old and a domicile of Uttar Pradesh.
- Applicant must be involved in producing the ODOP product declared for their district.
- Participant must showcase or sell only ODOP products at the event.
- Applicant should not have received similar benefits from the central or state government in the last two years.
- Support can be claimed only 3 times in a financial year.
Documents required
Keep these documents ready before starting the online application.
- Identity proof such as Aadhaar card or voter ID.
- Age proof.
- Caste certificate, if applicable.
- Disability certificate, if applicable.
- Details of the fair or exhibition and the ODOP product being showcased.
UP ODOP MDA Scheme highlights
| Detail | Information |
|---|---|
| Scheme Name | ODOP Marketing Development Assistance (MDA) Scheme |
| State | Uttar Pradesh |
| Eligible People | Artisans, weavers, entrepreneurs and MSMEs of ODOP products |
| Benefit Amount | 75% of stall charges, transport and travel expenses |
| Application Mode | Online |
| Official Website | odopup.in |
For more state schemes, see the Yogi Adityanath Schemes 2026 List and the Uttar Pradesh Government Schemes List.
FAQ's
What is UP ODOP MDA Scheme?
ODOP Marketing Development Assistance Scheme is a state government scheme that gives financial support to artisans, weavers, entrepreneurs and MSMEs for marketing ODOP products through fairs, exhibitions and e-commerce platforms.
How can I apply for UP ODOP MDA Scheme?
Applications are submitted online through the MSME portal. Visit odopup.in, open the Marketing Development Assistance Scheme page and click on the 'Apply Now' button, which takes you to the registration and login page.
How many times can I claim support under the scheme?
Financial support can be claimed a maximum of three times in a financial year for each purpose.
What is the time limit for submitting claims?
Applications or claims must be submitted within 120 days, excluding the month of completion of the activity. Late applications may not be considered.
Is the scheme available in all districts of Uttar Pradesh?
Yes, the scheme is open to applicants from all 75 districts covered under the ODOP program.