Scheme for Marketing Organisations

Scheme for Marketing Organisations is a loan support scheme from the Puducherry Industrial Promotion Development and Investment Corporation Limited (PIPDIC) for entrepreneurs who want to market village and small industries (VSI) products. Under this scheme, eligible business owners get financial support to set up new sales outlets or to renovate and expand existing ones, with a project cost limit of ₹25,00,000.

The scheme is listed on the official PIPDIC schemes page and keeps accepting fresh applications through the online PIPDIC portal for the 2026-27 period. Individuals, partnership firms, and private or public limited companies with experience in marketing VSI products can apply easily through the portal.

Scheme for Marketing Organisations - Introduction

Scheme for Marketing Organisations is a state-level scheme from the Department of Industries and Commerce, Puducherry, implemented through PIPDIC. It is part of the marketing activities segment of PIPDIC schemes and sits alongside the related support for purchase of mobile sales vans. The main aim is to help different types of business entities sell the products of village and small industries across Puducherry.

Under this scheme, an entrepreneur can take a loan to start a new sales outlet or to renovate a running outlet so that VSI products reach more buyers. Since PIPDIC handles the complete application online, an applicant can register, fill the form, upload documents and pay the fee from a single dashboard. Entrepreneurs who need finance for bigger manufacturing projects can check the separate Scheme for SSI / MSI Sector as well.

Key Information

Benefits

The main benefit of this scheme is easy access to term loan support for marketing VSI products. The money can be used to set up a new sales outlet or to renovate and expand an existing one. In simple terms, the business gets the funds it needs to show and sell village and small industry products in a better way.

The project cost must not exceed ₹25,00,000, and the borrower has to make a down payment of at least 50% of the value of goods purchased. This keeps the promoter's contribution clear and reduces risk for the corporation.

Key points to remember about the support are:

• Project cost of up to ₹25,00,000 can be considered under the scheme for setting up or upgrading a sales outlet.
• Down payment of at least 50% of the value of goods purchased is required from the borrower.
• The full loan process runs through PIPDIC, a Government of Puducherry undertaking, so no third party is involved.

Eligibility

Eligibility is open to individuals, partnership concerns, and private or public limited companies that have experience in marketing village and small industries (VSI) products. In simple words, the applicant must show a proper track record of selling or promoting VSI goods before the loan is considered.

For example, if an individual runs a small handicraft marketing outlet and wants to open another outlet in a new town, the person would qualify provided the experience and other norms are met. The final decision rests with PIPDIC after checking the application and documents.

Application Process

The full application is done online through the PIPDIC portal. Here are the main steps to follow in 2026-27:

STEP 1 - Registration: Visit the PIPDIC website and click the Login menu, then select New customer. Enter a username, email, password and captcha, and click Register. An OTP is sent to the registered email for verification.

STEP 2 - Profile setup: Log in with the OTP and open the customer dashboard. Click Edit Profile and fill in all business and personal details, then submit the profile.

STEP 3 - Start application: Go to the Applications tab on the dashboard. Read the checklist on interest rates, investigation fees and security norms, then click I Agree to open the loan application form.

STEP 4 - Fill the form: Fill the multi-step application form with correct details in all mandatory fields. Read the declaration, tick the I agree to terms box and submit the main application form.

STEP 5 - Upload documents: The system takes you to the promoter bio-data section. Upload the required KYC and supporting documents using the Choose File option next to each field.

STEP 6 - Pay the fee: Pay the application fee of ₹100 for loans up to ₹25,00,000 and ₹200 for loans above ₹25,00,000. The payment summary page verifies the details and processes the payment.

STEP 7 - Save the receipt: After payment, a receipt is generated on the website. Print it or save it as a PDF for future reference. Track the application status under View My Application on the dashboard.

These official links make the process easier:

• User Manual: Download the PIPDIC user manual
• How to Apply: PIPDIC how to apply page
• Applicant Login: PIPDIC applicant login
• Application Link: PIPDIC application forms
• Grievance Form: PIPDIC grievance form

Documents

Keep these documents ready before starting the application:

Comparative quotations from suppliers and site blueprints are also needed for projects above ₹10,00,000.

References

Read more about scheme information | Download brochure | General contact information

FAQ's

How do I create an account?

Visit the official PIPDIC website, select Login, and click New customer to register using email and password. An OTP is sent to the registered email for verification.

What documents are required before applying?

Keep KYC documents, proof of premises ownership or lease, supplier quotations and the MSME registration certificate ready. Financial statements are needed depending on the loan amount.

How can I track my application status?

Log in to the customer dashboard and use the View My Application link to check if the status is Under Review.

Is there a help desk for queries?

Yes, call 0413-2334361 or email info@pipdic.com for support. The PIPDIC office is at No.60, Romain Rolland Street, Puducherry 605001.