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Lucky Draw Yojana is a new scheme announced by think-tank NITI Aayog to promote use of cashless digital payment methods among consumers. The government has announced daily, weekly and mega awards for the consumers using digital payments for any kind of payment.
Along with this, NITI Aayog has also announced Digi-Dhan Vyapar Yojana for merchants to encourage them to accept payments digitally.
Highlights of Lucky Grahak Yojana
Both the schemes will cover digital transactions between Rs. 50 to 3000. Under the Lucky Draw Yojana award scheme, first draw will be held on 25 December and mega draw on April 14, 2017. The focus of both the schemes would be to cover poor, middle class and small businesses and bring them under the digital payments revolution.
The schemes would be implemented under the National Payments Corporation of India.
Daily & Weekly Awards Under Lucky Draw Yojana
Under the Lucky Grahak Yojana, the government would provide cashback prize of Rs. 1000 to 15000 winners each every day starting from 25 December to 14 April 2017.
Weekly awards will also be given to winners under the Lucky Draw Yojana worth Rs. 1 Lakh, Rs. 10,000 and Rs. 5,000 to 7000 people.
Mega Award Under Lucky Draw Yojana
There are three mega prizes to be offered under the Lucky Draw Yojana, first prize would be Rs. 1 Crore, second prize would be Rs. 50 Lakh and third would be Rs. 25 Lakh.
Under the Digi Dhan Vyapar Yojana, 7000 winning merchants would receive weekly prized worth Rs. 50,000. Rs. 5000 and Rs. 2500.
Selection of Winners under Lucky Draw Yojana
There will be a random draw of digital transactions ID’s generated through all forms of transactions including UPI, USSD, AEPS, and Rupay cards.
The scheme would not be applicable for transactions done through private credit cards and e-wallets of privately owned companies.